Tips For Writing: Effective Communication
One of the major issues plaguing every day interaction is rooted within people’s inability to plan the full discourse of a document or speech prior to the presentation. As with the example of Dr. X, a one sided biases speaker, found within The Moves That Matter In Academic Writing: They say I say , we see that a communicative presentation loses much of its effectiveness when the author fails to equally present both sides of an issue, or, at the very least, introduce the opposing view of the opinion that the communicator is attempting to present.
Objectivity within communication is achieved when the communicator effectively presents both sides of an issue without presenting a personal bias. It is a quality that is highly regarded in journalism, but this writing quality can add much needed credence to any form of persuasive communication. When the presenter appears to be extremely knowledgeable on all sides of an issue, it enables the communicator convey his or her opinion in a more highly regarded manner, ensuring that the audience will at least consider the information presented. This is also a key element in writing an effective summary.
Summary is an effective tool within persuasive communication in which the presenter conveys the general ideas of another author on a specific subject while adding his or her stance on the particular issue being reviewed. This also lends to the presenter having a greater credibility with the audience. When an author is willing to present the opposite opinion of what he or she believes, it conveys confidence, which is imperative when attempting to engage the audience and to have the presented opinion be seriously considered.
With an increased awareness in the tools of strong communication, many of the daily communicative interactions between people would become much more effective, which would lead to a reversal of the general decline that communication has experienced over the last several decades. The only way to remedy this problem is through strong, relevant communication education presented in a way that will captivate audiences making them more likely to apply these principles in their day to day communication.
Graff, G., Birkenstein, C., & Durst, R. (2009). The Moves That Matter In Academic Writing: They say I say (, pp. 463-481). New York: W.W. Norton & Company .